An Honest NomNomNow Cat Food Review

Subscription services are everywhere these days. Offering a quick and convenient way to access things like meals, music, and entertainment, most people have at least one subscription today. So, why not take advantage of the subscription ecosystem for your cat food too?

NomNom cat food, or “NomNomNow cat food”, is a top-rated subscription service, offering a set of two recipes for cats. Both of these recipes are specially formulated by a veterinary specialist, so you know you’re getting the kind of quality food ideal for your cat. 

Every week, two weeks, or month, you can have the NomNomNow team deliver your cat food of choice direct to your door. The shipping is free, and the NomNomNow food you get will be tailored to specific needs for your cat. All food is cooked in small batches each week, and it’s completely absent any artificial ingredients, grains, and additives.

If you tend to shop online for your cat food anyway, or you have a picky eater in your home, NomNom cat food could be the perfect solution. You can finally avoid the headache of standing in the pet aisle reading every label individually to find what’s right for your cat.

Nom Nom Now

Our choice for fresh subscription cat food

An Introduction to Nom Nom Cat Food

As mentioned above, Nom Nom Now cat food  is a subscription service intended to bring high-quality, high-protein, and high-moisture foods for cats. Featuring tasty, whole ingredients, the food options promise your cat the perfect recipe, certified by AAFCO food nutrient profiles. 

The Nom Nom company began in 2013, driven by the desire to create human-grade meals for our animal friends. Initially, Nom Nom founders, Alex, Zach, and Nate had a pair of mini Australian shepherds, one of which developed health issues and struggled with a compromised immune system. At the time, the dog’s vet suggested a fresh diet might be helpful. The Nom Nom Now founders realised no current meals in the pet food aisles would be suitable for their dog, so they began cooking fresh food instead. 

Recognizing the clear need for fresh dog food, the trio turned to a veterinary nutritionist, Dr. Justin Shmalberg, one of the less than 100 board-certified nutritionists in the US. Shmalberg helped the group to formulate an excellent dog food for a larger market, and the official business launched in 2015, catering specifically to dogs. 

In 2018, Nom Nom Now evolved a little further, beginning to make Nomnomnow cat food too.

In this article, we’re looking at the Nom Nom cat food portion of the business. However, it’s worth noting you get the same shopping experience regardless of which animal you’re buying for. When you create your NomNomNow account, you’ll get an account manager and access to the nutrition experts at the company to help you build the perfect food for your furry friend.

Nom Nom Now

Our choice for fresh subscription cat food

How Safe is NomNomNow Cat Food?

The first point to note is that Nom Nom cat food is one of the safest, vet-recognized foods out there. As mentioned above, every meal is created according to AAFCO standards, and with the guidance of a specialist vet nutritionist. The company also commits to using only USDA-certified fresh ingredients, sourced by local suppliers. The vitamins and minerals included are also all human-grade, with ingredients sourced directly from the United States.

To give NomNomNow customers absolute peace of mind, the company inspects everything that comes into their kitchen. If the food doesn’t meet quality standards, it simply isn’t used. NomNom’s cat food is also created in an FDA-inspected facility in California, and Tennessee. Each week, the food is made to order – so you know you’re not getting stale food. The company is also eco-friendly. By cooking just enough food to satisfy orders, Nom Nom can ensure they’re not wasting any essential ingredients.

Another point to note is that at the time of writing, NomNom cat food has never been recalled. This isn’t something we can say for most of the cat food products on the shelf today.


What Kind of Food is Available from NomNomNow?

NomNom cat food subscriptions are unique, because they’re tailored to the needs of your cat. You get to fill out an account questionnaire when you sign up, which asks about your cat’s age, weight, and various health and fitness goals. This helps to ensure your furry friend can get the right nutrition. Within days of being freshly cooked, the food is packed into a refrigerated box and shipped to you.

Currently, there are two “foundation” cat food recipes available from Nom Nom. The first option is the chicken cuisine, which features chicken thigh, liver, breast, and a host of vitamins and minerals. There’s also a second option “Fish feast”, but this product isn’t available in all environments, so the chicken product is generally the most popular.

The recipes you get from NomNomNow are guaranteed to be human-grade, made primarily from fresh fish or poultry. The meat is fully cooked and mixed with vegetables and fruits, so it might not be the choice for you if you want to go “raw” with your cat food. NomNomNow Cat foods have a short ingredient list compared to the majority of meals in the supermarket. That’s because the company keeps any unnecessary substances like grain out.

The cat food from Nom Nom features no artificial flavors, colors, or additives, and the recipes are designed to meet the nutritional levels intended for growing cats.

The NomNomNow Chicken Cuisine Cat Food

The NomNom Chicken Cuisine cat food is a high-quality meal made with human-grade ingredients like chicken muscle meat. The first ingredient is chicken thigh, which is a nutrient-dense part of the meat for your kitty. Following this is chicken breast and chicken liver, rich in protein and essential nutrients for your feline friend. 

For extra minerals and vitamins, NomNomNow adds ingredients like carrots, asparagus, spinach, and cantaloupe. Although these substances aren’t always essential for your cat, they can be an excellent way to help improve the immune system performance of your cat and strengthen the digestive system. Your cat will get an excellent dose of things like antioxidants and amino acids, designed to keep skin, muscles, fur, and every other part of your kitty healthy.

This Nom Nom cat food is extremely rich in protein, with a decent amount of fat taken specifically from animal sources. Though there are some carbs in this food, the level of crude fat is pretty low, at only around 4%. You also get a small dose of fiber for improving digestion, and plenty of moisture for rehydration.



  • Excellent range of human-grade ingredients
  • Made primarily from protein-rich chicken products
  • Lovely taste and texture for your cats
  • No artificial flavors, colors, or preservatives
  • Decent amount of nutrients and vitamins
  • Minimal carbohydrates and high-quality fat


  • A few different fruits and vegetables which may not be necessary

The NomNom Fish Feast Cat Food

If you can get your hands on the fish alternative for the NomNom cat food, you’ll still get a fantastic recipe full of great ingredients for your cat. The fish version of the food features Tilapia and Salmon as the main two ingredients. Although fish hasn’t always been the best pick for cat diets, due to high levels of risk from heavy metal contamination, salmon and tilapia are among the best options. These foods are rich in omega-3 fatty acids and protein.

As an additional source of unsaturated fatty acids and choline, kitties will also have access to beef fat as the third ingredient. Unlike the chicken version of the Nom Nom cat food meal, this option comes with fewer fruits and vegetables. Here, you’ll have cassava root, which is a good source of vitamin C, calcium, and minerals. Carrots are also included as a decent source of beta carotene.

The fish-based NomNom cat food is rich in animal sourced protein with a decent low carb content and solid fat content. Like the chicken-based meal, the fish food option comes with delicious flaky foods and ingredients easy for any cat to digest.



  • Excellent human-grade ingredients
  • Protein-rich fish as the main ingredients
  • Beef fat included as a source of fatty acids
  • Cats love the texture and taste of the food
  • Low in plant protein
  • Exceptional approach to sustainable, local sourcing
  • Free of artificial flavors, colors, and preservatives


  • Possibly unnecessary vegetable and plant ingredients

What are the Benefits of NomNom Cat Food?

The NomNom cat food subscription might seem a little simplistic at first, with only a couple of recipes to choose from. However, this vet-approved system could be the perfect way for pet parents to get the nutrition their kitties need. With Nom Nom, you get a biologically appropriate diet ensured to get your cat thriving in no time. The NomNom team work to make their meals as nutrient dense as possible, to ensure your cat can live a healthy life.

Although obviously more expensive than your standard cat food, the NomNom cat food subscription service does come with a wide range of benefits. Fresh food, carefully chosen for your cat is an excellent way to ensure your furry friend lives a long and happy life. Here are some of the major benefits of choosing Nom Nom as your subscription cat food:

  • All recipes are formulated by a leading nutritionist: Nutritionist, Dr Justin Shmalberg is one of the top selling points of Nom Nom. This animal professional is one of the few people in the industry capable of custom-creating food according to scientific insights into what cats need. With the help of Dr. Shmalberg, NomNomNow has already celebrated years of success thanks to their high-quality recipes. The food included in these meals are mainly meat, with a few carefully chosen extras to address the specific dietary needs of felines.
  • FDA compliance and safety: As mentioned above, the recipes created by Dr. Shmalberg are 100% safe. These meals are rich in high-quality, freshly sourced ingredients, and they’ve never been recalled. The FDA-compliant kitchen where all meals are made ensures your pets are always getting high-quality, human-grade foods. Human grade meals ensure your cat isn’t getting any of the unwanted “trim” and extra fat from the meat that us people wouldn’t eat. You could even eat this cat food yourself – although it’s best to give it to your cat.
  • Convenient online shopping: Nom Nom makes it easier to get fresh, high-quality food to your cat, without you having to handle the stress of actually creating your recipes yourself. All you need to do is visit the site, enter a little information about your cat, and select the receipt you’d like. The NomNomNow site will ask you a few essential questions about your cat, to ensure you’re getting the right portion sizes, and the food is shipped straight to you.
  • Fresh ingredients to your door: Every meal at Nom Nom is made to order, so you’re not getting any old foods or frozen items. Your food is delivered fresh and ready to serve. You don’t even need a pair of scissors to open the packaging, and the packets are recyclable.
  • Environmentally friendly: Nom Nom subscriptions aren’t just good for your kitty, they’re great for the environment too. When you sign up for a subscription, you’ll get a fantastic, custom-made meal plan made just for you. Because everything is made to order, there’s no risk of unnecessary waste to worry about.

Who Wouldn’t Like Nom Nom Now Subscription Services?

Nom Nom Now subscription cat food is a fantastic choice for a lot of pet owners, but it might not be ideal for everyone. Nom Nom is definitely not the cheapest option around, if you’re looking for an affordable, budget-friendly way to feed your cat. This is a common issue with a lot of subscription services and solutions for getting high-quality cat food. 

Nom Nom will generally be a lot more expensive than feeding your cat a standard commercial food. While it’s not prohibitively expensive, it will cost more than most commercially available foods around. At full price, a week’s worth of healthy, fresh food will cost you around $36 for your adult cat. However, you do get a discount if you sign up with one of the promotional offers usually running for Nom Nom. 

Obviously, that might seem like a small price to pay for guaranteed better health for your pet. However, many of us simply don’t have the cash required to shell out so much money for cat food. On top of that, there are some other issues too. For instance, while you can get your cat food tailored to your feline friend, there aren’t a lot of customization options available.

Unlike other specialist cat foods, Nom Nom won’t allow you to build a custom-formulated meal plan. To do this, however, it’s worth noting that the company would have to charge a lot more – even more than they charge customers now. Unfortunately, if your cat doesn’t seem to love the recipes, you’re not going to have a lot of alternative options.

There’s a good chance your cat will love the chicken or fish recipes offered by Nom Nom, but the minimal option of only two potential foundations to choose for your meal can seem a little limited. If you want to mix things up from time to time you may need to consider making food yourself to ensure you stick to the same quality.

NomNom Subscription Pricing

Figuring out the exact price you’ll need to pay for Nom Nom is a little difficult, as there’s no direct pricing structure listed on the website. As mentioned above, you’ll probably spend around $36 a week for an adult cat weighing around 10 pounds. However, if your cat is a lot larger, like a Maine Coon weighing around 20 pounds, you could pay a lot more.

You’ll need to reach out to the NomNom team for an insight into how much you’re going to pay. Notably, there are discounts like 50% off your first order to get you started, but the costs really do add up quite quickly after that.

Nom Nom Now

Our choice for fresh subscription cat food

Should You Use NomNom?

Compared to other cat food options, NomNom’s tailor-made approach to nutrition is incredibly beneficial to any cat. You’re sure to give your feline friend the right blend of healthy foods and proteins with a meal solution like this. Unfortunately, excellent food does come at a price. Just as you would spend more to access fresh ingredients for your meals every day, the same applies when you’re shopping for your cat. 

NomNom is a great choice – for people who can afford it. You get all the benefits of high-quality homemade cat food, without the hassle and stress. Plus, you get the extra benefit of having your cat food delivered straight to your door, so you can spend less time lugging around huge amounts of food every time you go grocery shopping.

The biggest downsides to this subscription service are its price and limitations. Currently, the lack of meal plan options makes it impossible to choose a wide range of different food flavors for your kitty. If you’ve got a picky cat, they may get bored quite quickly. Add the extra cost of getting fresh-made food delivered to your home every week, and it’s easy to see how people might turn away from an option like NomNom.

Of course, if you’ve got the cash, and the flavors work for you, NomNom Cat food is a great investment.

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