Today, we’re taking a closer look at the “I and Love and You” cat food collection available from a leading, sustainable, and healthy cat food manufacturer from Boulder, Colorado. We’ve explored and tested a number of their best food products with the help of our own feline friends.
Finding the ideal cat food can be a nightmare for any pet parent, particularly when you’ve got picky eaters in your home.
Fortunately, I and Love and You offer a range of options to choose from for virtually every kind of cat, including pates, stews, kibble, wet food, and treats. All of their products are also completely grain and additive-free.
After testing some of the products ourselves and reviewing the company’s history, we’ve put together this comprehensive review to help you decide whether I and Love and You have the right meal plan for your kitty.
About I and Love and You: The Brand
Based in Boulder, Colorado, I and Love and You started life as a small pet food store, offering raw food and organic foods for pets, long before the obsession with healthy pet meals began.
Once the company’s founders realized other pet owners shared their appreciation for clean, whole, and protein-rich foods, they decided to expand their horizons, and start selling online.
Manufactured in the United States, I and Love and You source most of its ingredients from both the US and Canada, with a handful of products taken from around the world. Notably, every ingredient is chosen with a direct focus on enhancing feline health and minimizing additives.
Interestingly, the company isn’t just committed to making cats healthier, it also has a strong focus on sustainability and giving back.
Most of the company’s packaging is recyclable, and the organization is also committed to sustainable sourcing and production. The brand has donated over 1 million meals to the pets in need in shelters throughout the US, and all surplus food is donated too.
The company’s focus on helping animals everywhere, combined with the excellent quality of the ingredients in each of its meals makes it an excellent choice for pet lovers.
This company is particularly ideal for pet owners with sensitive cats, as all of the recipes are grain-free.
I and Love and You Cat Food Review: Product Options
Over the years, thanks to feedback from its delighted customers, I and Love and You have updated and expanded their product line. Though they started off with a basic range of dry and wet food, as well as treats, there is now a range of new great products to choose from, all made with real, natural ingredients, and no fillers. Options include:
I and Love and You Wet Food
I and Love and You Dry Food
I and Love and You Treats and Extras
Outside of their range of wet and dry food options, I and Love and You also offer a variety of amazing treats and toppers.
Their all-natural cat treats are made with botanical ingredients to assist in keeping your cat calm and happy, and they have added prebiotics and probiotics.
There are even special options to help reduce hairballs.
I and Love and You Cat Food Reviews: Our Top Picks
All of I and Love and You cat foods are grain and filler free, with a host of added ingredients specifically chosen to boost cat health.
Whether you opt for wet or dry food, you’ll be sure you’re treating your cat with plenty of delicious protein, probiotics, and vitamins.
Each meal type is specifically suited to a different kind of cat.
For instance, you can opt for the variety packs for picky felines, or choose Lovingly Simple for cats with sensitivities.
Some of our favorite options include:
Naked Essentials: Chicken and Duck (Best Dry Cat Food)
This simple and effective high-protein dry cat food has real chicken as its number one ingredient. It contains no grains or by-product meals, and also comes packed with nutritious additions to boost digestion and health.
The Naked Essentials collection comes with probiotics and prebiotics to enhance digestive health, as well as plenty of essential protein.
Pros
Cons
Lovingly Simple: Salmon and Sweet Potato (Best for Sensitive Stomachs)
If your cat has issues with its digestion, then I and Love and You have the perfect cat food to tackle its tummy problems. This Lovingly Simple mix has fewer ingredients, which reduces the risk of an allergic reaction.
Plus, it’s free from grain, like all of the foods from the brand. The food is enriched with omega 3 and 6 fatty acids, for healthy skin and fur.
In addition, it comes with sustainably sourced salmon, and features non-GMO protein and produce.
Pros
Cons
Whascally Wabbit Pate (Best Pate)
If like some of our kitties, your cats prefer pates to chunky wet foods, the Whascally wabbit pate is a fantastic choice.
It's number one ingredient is real rabbit, which means your cat gets plenty of lean, low-in-cholesterol protein. The products are carrageenan-free, nutrient-rich, and absent from any fillers and grains.
The pates also come with lots of great extra superfoods too.
Pros
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Original Recipe: Cat Jiu Jit Stew (Best Variety Pack)
The Variety Packs from I and Love and You are excellent for cats who like to mix things up a little. We’re particularly fond of this chunky stew collection, which features a host of fan-favorite flavors.
They’re all Carrageenan, grain, and filler free, and come with real protein as the number one ingredient.
Plus, they’re packed with vitamins and minerals for a healthy cat.
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Hair Meow’t Hearties (Best Treats)
Every kitty deserves a treat from time to time. Our cats absolutely tore the packaging apart for these delightful goodies from I and Love and You.
They’re packed with real salmon as the number one ingredient and include omega 3 and 6 oils for a healthy coat and skin.
They’re great for reducing hairballs and come with prebiotics and probiotics included. Plus, like all the food options, they’re grain and filler free, for sensitive tummies.
Pros
Cons
I and Love and You Cat Food Review: Ingredients
There is a huge range of different cat food and treat options to choose from when you buy from I and Love and You, so you have a great chance of finding something that suits your cat.
Perhaps the best thing about this brand is they go above and beyond to ensure every meal only includes the ingredients your cat needs, and nothing else.
All wet, dry, and even treat-style foods contain meat (and protein) as the number one ingredient, which is excellent for the diet of an obligate carnivore.
Plus, all the recipes are grain-free for sensitive stomachs and don’t include any artificial colors, preservatives, or flavors. Here’s what you can expect to get from each product:
I and Love and You Cat Food Review: Pricing
As a premium, holistic, and healthy solution for your kitty, the foods from I and Love and You are a little more expensive than some neighboring products at the grocery store. However, they’re not the most expensive item out there either.
The great thing about this company is you can choose whether you want to buy one-off packs of food, or subscribe to save a little extra.
If you buy an 11lb bag of Naked Essentials from the online store, for instance, you’ll pay around $28.99.
However, if you opt for a subscription, the price goes down to $20.29, making it phenomenal value.
Also, you can avoid the stress and headaches of going to the grocery store by having meals delivered straight to your door.
It's also worth noting that you can get a wide range of different meals and food products from I and Love and You, so you’re not limited to just one product every time.
I and Love and You Cat Food Review: The Verdict
Ultimately, we’ve struggled to find any downsides at all to the cat food offered by I and Love and You. There’s a huge variety of products to choose from for different types of cats, so you can always choose something that’s going to appeal to a picky feline.
Every meal is high in protein, vitamins, minerals, and supportive enzymes, so it’s great for cat health.
Plus, I and Love and You eliminate all unnecessary additives and fillers from their meals, so you know you’re giving your cat only the very best.
While the options might be a little more expensive than some other products, they offer fantastic value when you consider what you’re actually getting.
You can even choose between different textures of food so you can appeal to cats who prefer pates, or stews. This is rare to find from most cat food providers.
If you want to test the products out for yourself, you can find I and Love and You pet products in a range of retailers worldwide, such as Albertsons, Publix, Wegmans, Whole Foods, and Safeway.
You can buy the items directly from the store either as a one-off purchase or a subscription.
The products are also available on the Amazon and Chewy websites.