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Nom Nom Cat Food – Is the NomNomNow Price Worth It?

Posted in: Cat Food - Last Updated: August 8, 2022 - Author: Rebekah Carter
Posted in Cat Food 
Last Updated: February 17, 2022  
Author:  Rebekah Carter

Subscription services are everywhere these days. Offering a quick and convenient way to access things like meals, music, and entertainment. Also, it's a fact that most people have at least one subscription today.

So, why not take advantage of the subscription ecosystem and get fresh cat food delivery right to your door with a cat food subscription too?

nom nom cat food

Nom Nom cat food, or “NomNomNow cat food” (because cat folks cannot decide how to say it!), is a top-rated subscription service, offering a set of two recipes for cats.

Both of these recipes are specially formulated by a veterinary specialist, so you know you’re getting the kind of quality food ideal for your cat. 

Every week, two weeks, or month, you can have the NomNomNow team deliver your fresh cat food of choice direct to your home. The shipping is free, and the Nom Nom cat food you get will be tailored to the specific needs for your cat.

All food is cooked in small batches each week, and it’s completely absent of any artificial ingredients, grains, and additives.

If you tend to shop online for your cat food anyway, or you have a picky eater in your home, then the folks at NomNomNow can help. For this reason, their fresh cat food delivery of the premium NomNom cat food could be the perfect solution for you.

From now on, you could avoid the headache of standing in the pet aisle reading every label individually to find what’s right for your cat!

Our full NomNomNow cat food review is going to give you all the facts you need to decide if it's right for you and your cat.

Nom Nom Cat Food

Our choice for fresh subscription cat food

Nom Nom cat food recipes

Nom Nom Cat Food - The Story So Far

As mentioned above, Nom Nom Now cat food is a cat food subscription service designed to make it easy for you to get high-quality, high-protein, and high-moisture foods for your cat delivered direct.

Accordingly, the Nom Nom cat food is made entirely from scratch using all-natural, tasty, whole ingredients, to provide your cat with the perfect recipe, certified by AAFCO food nutrient profiles. 

The NomNomNow company began in 2013, driven by the desire to create human-grade meals for our animal friends.

Initially, Nom Nom founders, Alex, Zach, and Nate had a pair of mini Australian shepherds, one of which developed health issues and struggled with a compromised immune system.

At the time, the dogs' vet suggested a fresh diet might be helpful. The NomNomNow founders realised no current meals in the pet food aisles would be suitable for their dogs, so they began cooking fresh food instead. 

Recognizing the clear need for fresh dog food, the trio turned to a veterinary nutritionist, Dr. Justin Shmalberg, one of the less than 100 board-certified nutritionists in the US.

Shmalberg helped the group to formulate an excellent dog food for theor pets but also for a larger market, and the business officialy launched in 2015, catering specifically to dogs. 

In 2018, NomNomNow evolved further, as the team relaised that what they'd done for dogs was something all us cat lovers wante too! So they began to make NomNomNow cat food too.

In this article, we’re looking at the Nom Nom cat food portion of the business. However, it’s worth noting you get the same shopping experience regardless of which animal you’re buying for.

When you create your NomNomNow account, you’ll get an account manager and access to the nutrition experts at the company to help you build the perfect food for your furry friend.

Nom Nom Now Cat Food

Our choice for best fresh delivery cat food

nom nom now cat food recipes

NomNomNow Cat Food - Is It Safe?

The first point to note is that Nom Nom cat food is one of the safest, vet-recognized foods out there.

As I've shown above, every meal is created according to AAFCO standards, and with the guidance of a specialist vet nutritionist. The company also commits to using only USDA-certified fresh ingredients, sourced by local suppliers.

The vitamins and minerals included are also all human-grade, with ingredients sourced directly from the United States.

To give NomNomNow customers absolute peace of mind, the company inspects everything that comes into their kitchen. If the food doesn’t meet quality standards, it simply isn’t used.

Nom Nom cat food is also created in two specially designed and constructed FDA-inspected facilities in California, and Tennessee.

Each week, the food is made to order – so you know you’ll never be getting stale food. Ensuring that you get a fresh cat food fdelivery is a key part of the NomNomNow approach.

The company is also eco-friendly. By cooking just enough food to satisfy orders, the team at NomNomNow ensure that they meet sustainability and ecological responsibility aims by ensuring that they’re not wasting any essential ingredients.

NomNomNow Recall

When we did our first NomNomNow cat food review in 2021, there had never been a NomNomNow recall.

This isn’t something we can say for most of the cat food products on the shelf today. Almost every brand and recipe of cat food has been recalled at some point. So, the saftey of the Nom Nom Now cat food, up to that point, was assured.

However, in July 2021, there was a Nom Nom cat food recall.

According to the company, no illnesses in cats have been reported to date, and the recall was entirely done as a precuation.

The NomNomNow team explained, “The recall is being initiated as a precautionary measure and in keeping with our commitment to food safety. This is our first recall in the six-year history of our company and the result of a recall by one of our suppliers of human-grade ingredients.”

All the signs indicate that this was a very small batch of one of the cat recipes. The Nom Nom Now customer service team were very quick to act, and, as far as we are aware, no cats were at risk.

This, of course, is a reassuring sign of the quality of the recipes made by Nom Nom and of the attention they keep on making sure everything is safe for your cat.

NomNomNow cat food

Nom Nom Now Cat Food - What's On Offer?

Nom Nom cat food subscriptions are unique, because they’re tailored to the needs of your cat.

Straightaway, you are asked to fill out a detailed account questionnaire when you sign up, which asks about your cat’s age, weight, and various health and fitness goals. Don't worry; it's simple and easy to do.

Accordingly, this helps to ensure your furry friend can get the right nutrition. Within days of being freshly cooked, the food is packed into a refrigerated box and shipped to you.

Currently, there are two “foundation” cat food recipes available from NomNomNow.

Firstly, the meat option is called 'Chicken Cuisine', which features chicken thigh, liver, breast, and a host of vitamins and minerals.

Secondly, there’s also a fish option, called 'Fish Feast', but this product isn’t available in all locations and at all time dependent on the availibilty of the high qulaity ingredients, so the chicken recipe is generally the most popular.

The recipes you get from NomNomNow are guaranteed to be human-grade, made primarily from fresh poultry or fish.

The meat is fully cooked and mixed with vegetables and fruits, so it might not be the choice for you if you want to go “raw” with your cat food. NomNomNow cat foods have a short ingredient list compared to the majority of meals in the supermarket. That’s because the company keeps any unnecessary substances like grain out of the entire recipe.

The cat food from Nom Nom features no artificial flavors, colors, or additives, and the recipes are designed to meet the nutritional levels intended for growing cats.

And, as you can see in the video below, we've tried the NomNomNow recipes on our cats.

Initial lack of interest turned into our test kitties loving it, so bear that in mind if you give it a try with your cats. Stick with it for a few meals to see if they come around to it.

NomNomNow Chicken Cuisine Cat Food

The NomNom Chicken Cuisine cat food is a high-quality meal made with human-grade ingredients like chicken muscle meat.

The first ingredient is chicken thigh, which is a nutrient-dense part of the meat for your kitty. Following this is chicken breast and chicken liver, rich in protein and essential nutrients for your feline friend. 

For extra minerals and vitamins, NomNomNow adds ingredients like carrots, asparagus, spinach, and cantaloupe.

Although these substances aren’t always essential for your cat, they can be an excellent way to help improve the immune system performance of your cat and strengthen the digestive system.

Your cat will get an excellent dose of things like antioxidants and amino acids, designed to keep skin, muscles, fur, and every other part of your kitty healthy.

Therefore, this Nom Nom cat food is extremely rich in protein, with just the right amount of fat included specifically from animal sources.

Though there are some carbs in this food, the level of crude fat is pretty low, at only around 4%. You also get a small dose of fiber for improving digestion, and plenty of moisture for rehydration.

nomnomnow cat food recipes


  • Excellent range of human-grade ingredients
  • Made primarily from protein-rich chicken products
  • Lovely taste and texture for your cats
  • No artificial flavors, colors, or preservatives
  • Decent amount of nutrients and vitamins
  • Minimal carbohydrates and high-quality fat


  • A few different fruits and vegetables which may not be necessary

NomNomNow Fish Feast Cat Food

If you can get your hands on the fish alternative for the NomNom cat food, you’ll still get a fantastic recipe full of great ingredients for your cat.

The fish version of the food features Tilapia and Salmon as the main two ingredients.

 Although fish hasn’t always been the best pick for cat diets, due to high levels of risk from heavy metal contamination, salmon and tilapia are the best options as they suffer less from this issue. These foods are rich in omega-3 fatty acids and protein.

As an additional source of unsaturated fatty acids and choline, kitties will also have access to beef fat as the third ingredient in this recipe.

Unlike the chicken version of the Nom Nom cat food recipe, this option comes with fewer fruits and vegetables. Here, you’ll have cassava root, which is a good source of vitamin C, calcium, and minerals. Carrots are also included as a decent source of beta carotene.

The fish-based Nom Nom cat food is rich in animal sourced protein with a decent low carb content and solid fat content. Like the chicken-based meal, the fish food option comes with delicious flaky foods and ingredients easy for any cat to digest.

nomnom cat food recipes


  • Excellent human-grade ingredients
  • Protein-rich fish as the main ingredients
  • Beef fat included as a source of fatty acids
  • Cats love the texture and taste of the food
  • Low in plant protein
  • Exceptional approach to sustainable, local sourcing
  • Free of artificial flavors, colors, and preservatives


  • Possibly unnecessary vegetable and plant ingredients

Nom Nom Cat Food Benefits - What's Good?

The Nom Nom cat food subscription might seem a little simplistic at first, with only a couple of recipes to choose from.

However, this vet-approved and feline nutritionist developed recipe and approach could be the perfect way for pet parents to get the nutrition your kitties need.

With NomNomNow, you get a biologically appropriate diet designed to get your cat thriving in no time. The NomNomNow team work to make their meals as nutrient dense as possible, to ensure your cat can and does live a healthy life.

Although obviously more expensive than your standard cat food, the Nom Nom cat food subscription service does come with a wide range of benefits.

Fresh food, carefully chosen for your cat is an excellent way to ensure your furry friend lives a long and happy life.

Here are some of the major benefits of choosing Nom Nom as your subscription cat food:

  • All recipes are formulated by a leading nutritionist: Nutritionist Dr Justin Shmalberg is one of the top selling points of Nom Nom cat food. This animal professional is one of the few people in the industry capable of custom-creating food according to scientific insights into what cats need. With the help of Dr. Shmalberg, NomNomNow has already celebrated years of success thanks to their high-quality recipes. The food included in these meals are mainly meat, with a few carefully chosen extras to address the specific dietary needs of felines.
  • FDA compliance and safety: As mentioned above, the recipes created by Dr. Shmalberg are 100% safe. These meals are rich in high-quality, freshly sourced ingredients, and they’ve only been recalled once as a precuation. The FDA-compliant kitchen where all meals are made ensures your pets are always getting high-quality, human-grade foods. Human grade meals ensure your cat isn’t getting any of the unwanted “trim” and extra fat from the meat that us people wouldn’t eat. You could even eat this cat food yourself – although it’s best to give it to your cat!
  • Convenient online shopping: NomNomNow makes it easier to get fresh, high-quality food to your cat, without you having to handle the stress of actually creating fresh cat food recipes yourself. All you need to do is visit the site, enter a little information about your cat, and select the recipe you’d like. The NomNomNow site will ask you a few essential questions about your cat, to ensure you’re getting the right portion sizes, and the food is shipped straight to you.
  • Fresh ingredients to your door: Every meal at Nom Nom is made to order, so you’re not getting any old foods or frozen items. Your food is delivered fresh and ready to serve. You don’t even need a pair of scissors to open the packaging, and the packets are recyclable.
  • Environmentally friendly: A NomNomNow cat food subscription isn’t just good for your kitty, they’re great for the environment too. When you sign up for a subscription, you’ll get a fantastic, custom-made meal plan made just for you. Because everything is made to order, there’s no risk of unnecessary waste to worry about.
Nom nom now cat food delivery box

Nom Nom Now - What's Not So Good?

There are some issues with this specific cat food subscription.

For instance, while you can get your cat food tailored to your feline friend and their needs, there aren’t any significant customization options available.

Unlike other specialist cat foods, NomNomNow won’t allow you to build a custom-formulated meal plan. To do this, however, it’s worth noting that the company would have to charge a lot more.

Unfortunately, if your cat doesn’t seem to love the recipes, you’re not going to have a lot of alternative options with Nom Nom cat food.

There’s a good chance your cat will love the chicken or fish recipes offered by NomNomNow cat food, but the minimal option of only two potential foundations to choose for your meal can seem a little limited.

If you want to mix things up from time to time you may need to consider making food yourself to ensure you stick to the same quality.

And, secondly there's the Nom Nom Now prices, which we're going to come on to below.

NomNomNow Cat Food Subscription Services - Who Shouldn't Use it?

NomNomNow subscription cat food is a fantastic choice for a lot of pet owners, but it might not be ideal for everyone.

Nom Nom is definitely not the cheapest option around (we're talking NomNomNow cost in a moment...), if you’re looking for the best affordable cat food and a budget-friendly way to feed your cat. This is a common issue with a lot of cat food subscription services and other solutions for getting high-quality cat food. 

Nom Nom Cat Food Price

So, we get to the question of 'How much is Nom Nom cat food?'.

Well, NomNomNow will generally be a lot more expensive than feeding your cat a standard and widely available commercial cat food brand.

However, it must be remebered (as we've covered) that you're getting a fresh, nutritionally specific cat food delivered to your door. This is not the same as a regular wet canned cat food.

So, while it’s not prohibitively expensive for some cat owners, it will cost more than most commercially available foods around.

At full price, a week’s worth of healthy, fresh food will cost you around $36 for your adult cat. However, you may get a discount if you sign up with one of the promotional offers usually running for NomNomNow.

Further, do note that your price includes all shipping costs for delivery.

Obviously, the Nom Nom Now cost might seem like a small price to pay for guaranteed better health for your pet (delivered to your door). But, many of us simply don’t have the cash required to shell out so much money for cat food.

Nom Nom Now Cost - It Varys...

We've given you a figure for the NomNomNow price above, which is based on our research and testing. But, figuring out the exact price you’ll need to pay is a little difficult, as there’s no direct pricing structure listed on the website.

Further, you can only get a specific price for you and your cat if you go through the website questionnaire giving your details and the needs of your kitty.

In order to get the actaul price you'd need to pay for Nom Nom cat food, you'll need to do that.

Maybe it's a pain that there is no standard pricing, but, then again, it means that you are getting a price that is tailorted to your needs and those of your cat.

Take the questionnaire here - it takes about a minute and you won't be paying for the subscripotion unless you are fine with the price you are quoted.

It's not going to charge you unlesss you are happy to proceed so getting your actual custom price is a sensible firts stpe.

As mentioned above, you’ll probably spend around $36 a week for an adult cat weighing around 10 pounds. However, if your cat is a lot larger, like a Maine Coon weighing around 20 pounds, you could pay a lot more.

You’ll need to reach out to the Nom Nom team for an insight into how much you’re going to pay.

We recommend that you go through the website questionnaire and see what Nom Nom cat food price you are given (it takes a minute).

Then, if it's way out of line with the Nom Nom Now cost we've given here, then reach out to Nom Nom Now customer service and see if there is an offer for a discount trial or if you have been given a price that is too high for your needs.

Notably, there are sometimes discounts such as 25% off your first order to get you started, but the costs really do add up quite quickly after that. Simply because you'll be on a rolling order every month.

That said, it is very easy and pain-free to cancel at any time and there is no long term commitment.

So, it is fine to sign up andf give it a go with your cats to see if they like it. If they don't, you will be able to cancel easily.

Nom Nom Now Cat Food

Our choice for fresh subscription cat food

NomNomNow recipes

Nom Nom Cat Food - Our Verdict

So, how do we sum up our NomNomNow cat food review?

What's our considered verdict?

Compared to other cat food options, we really like this tailor-made approach to quality cat nutrition because it is incredibly beneficial to any cat. You’re sure to give your feline friend the right blend of healthy foods and proteins with a meal solution like this.

Unfortunately, excellent food does come at a price. Just as you would spend more to access fresh ingredients for your meals every day, the same applies when you’re shopping for your cat. 

In short, Nom Nom cat food is a great choice – for people who can afford it.

You get all the benefits of high-quality homemade cat food, without the hassle and stress.

Plus, you get the extra benefit of having your cat food delivered straight to your door, so you can spend less time lugging around huge amounts of food every time you go grocery shopping.

The biggest downsides to this subscription service are its price and limitations.

Currently, the lack of meal plan options with Nom Nom Now cat food makes it impossible to choose a wide range of different food flavors for your kitty.

If you’ve got a picky cat, they may get bored quite quickly. Add the extra cost of getting fresh-made food delivered to your home every week, and it’s easy to see how people might turn away from an option like NomNomNow.

Of course, if you’ve got the cash, and the flavors work for you, NomNomNow cat food is a great investment.

For most cat owners who have the resources we recommend giving Nom Nom cat food a try to see what you think for yourself.

Just get that first delivery and see what your cats think. If it's a winner with them (and that's what matters, after all), stick with it, but if not, you can cancel and nothing's lost.

About the author

Rebekah Carter is a dedicated animal lover. Her Savannah cat, Roscoe, has a lot of attitude, while her Maine Coon, Dukino, is full of love. When not writing, she’s looking after her cats and researching ways to help them live their best possible life. Her passion for animals and natural skill for writing led her to pursue pet blogging.