An inspirational group of cat lovers known as The Citizens Advertising Takeover Service ( or CATS! ) started a crowdfunding campaign to raise enough money to replace the standard adverts which are usually of expensive holidays and high-end market goods with pictures of, well, cats.
At first, their plan was just to put up pretty pictures of cats, but after thinking things through CATS decided to display photos of animals in need of loving homes – so many of the pictures you can see are cats from Battersea Dogs and Cats Home or Cats Protection, the UK’s largest feline welfare charity.
“This isn’t a clever marketing stunt for a pet food brand, or a guerrilla campaign for a new TV series,” organiser James Turner explains. “The people behind it are volunteers who raised the money on Kickstarter. We want to inspire people to think differently about the world and realise they have the power to change it.”
It’s a great idea, so if you happen to be in London over the next three weeks, why not jump on the tube to Clapham Common and take a look…or should we say “CAT-ham Common!”
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